What does it mean to be a sustainable business?
The term sustainability gets thrown around a lot these days and, it’s not that it isn’t important, but true sustainability involves a long-term vision – one that is used to direct decisions on a daily basis.
Sustainability means building a business for tomorrow. One which causes minimal impact to the planet and, not only that, one that is able to give back to her too.
For us, that means doing the best with what we have now, whilst continually working towards making it better.
Did you know that every second, one garbage truck of textiles is put into landfill?
Annually, this equates to over 82 billion kilograms of textiles –that’s enough to fill the Sydney harbour!
We don’t want our fabrics to become a part of those statistics, which is why we are looking for biodegradable and recyclable or durable, long lasting fibres - no “fast fashion” here!
Our long-term vision involves:
- Using 100% recycled, bio-based, natural or biodegradable fabrics
- Understanding our processes and the impact they can have on air and water quality
- Working to reduce CO2 emissions at every stage of the process, be it factory or logistics.
- Reducing water usage. For example, using natural or CO2 dyes.
- Eliminating or reducing waste at every point possible
- Actively implementing recycling practices in the office
- Cycling to work (naturally!)
- Becoming a certified B-Corp company.
This is why we are taking our sweet time in bringing out our trail gear, we want to do it right. The world does not need another overpriced, petrochemical filled, polyester jersey. We can do better.
We WILL do better.
Materials and Processes
From the fabrics we choose to the factories we work with, each step of our production is assessed and chosen to meet our strict sustainability criteria. We are dedicated to using eco-friendly and responsible materials and working with factories that treat their workforce right.
We are committed to using compostable, biodegradable or recyclable packaging for all of our products. We insist that all of our suppliers provide products to us without the use of plastic poly bags or additional waste, and only partner with those that are devoted to sustainable practices.
Made in New Zealand
Wherever possible, we support local business and services in the manufacture of our products. However, on our mission to make sustainable MTB clothing affordable for everyone, we must also partner with manufacturers around the globe. If we want responsible purchasing to become the standard (and we do!) then we must ensure our products fall within the price that is considered the market "norm". sadly, this just wouldn't be possible with onshore manufacture.
Rest assured, we are continually assessing and improving our processes to ensure they remain in line with our sustainability goals and we are proud to support our beautiful country by giving back to TrailFund NZ.