Fierce is a collaboration between two mountain biking friends. Starting a female-only MTB brand was initially conceived towards the end of 2018 in response to noticing a distinct lack of appealing, fun and vibrant designs in the local New Zealand market.
Hearing repetitive complaints about the fit and functionality of ladies’ gear in the industry, we set out to create something worth wearing.
In February 2019, Fierce was born!
Audrey, originally from France, has been resident in New Zealand for 5 years and shredding almost as long. She loves to race and can be found at many events around the country, even when the weather is against her – she battles on!
Audrey is the technical and creative design genius behind Fierce, and is responsible for bringing the duo’s ideas into reality.
We are based in Christchurch and are proud to call New Zealand home.